I'm Parsa, a UI/UX designer based in San Francisco.
I've been designing digital products for over 6 years. My journey started in graphic design, but I quickly fell in love with the problem-solving nature of UX. Today, I help startups and established companies create interfaces that are not only beautiful but truly usable.
My philosophy is simple: good design is invisible. I believe that users shouldn't have to think about the interface โ it should just work. That's why I focus on removing friction, creating clear hierarchies, and building experiences that feel natural.
When I'm not designing, you'll find me sketching, reading about psychology, or exploring coffee shops around the city.