The Challenge
In a mobile commerce experience, the first impression sets user confidence. The challenge was to create a frictionless onboarding and authentication journey that prepares users for personalized product discovery.
Design Goals
- Create a clean onboarding flow that clearly states product value.
- Minimize friction in the sign-in and registration process.
- Lay the foundation for personalized catalog recommendations.
- Design an interface tailored for mobile ergonomic use.
Discovery & Assumptions
Primary Assumption
New users need to understand the product value in a few steps before feeling comfortable browsing and making purchase decisions.
Core User Journey
Splash Screen → Onboarding → Sign In / Sign Up → Main Catalog → Product Detail → Add to Cart → Checkout
Outcome & Learnings
A seamless entry-point experience that balances sleek fashion branding with functional, accessible authentication forms.
Interactive Prototype
Explore the functional high-fidelity screens directly inside Figma:
Figma Prototype ↗